Ridgeland Campus Cafe
Ridgeland Campus Cafe
A small business mobile app
A small business mobile app
A small business mobile app
Objective
Design a mobile app for a start-up business
My Role
User research
User Personas
Empathy map
User Journey
Mobile app wireframes
Low fidelity prototype
User testing prototype
Tools
Figma
Microsoft teams
Mockup
Powerpoint
Google forms
Figma
Microsoft teams
Mockup
Powerpoint
Google forms
Team
Solo project
Duration
2 months
Patrons of the Ridgeland Campus Cafe experience long wait times during peak hours.
Research shows inaccessible menus and limited ordering opportunities lead to long wait times.
The Challenge
The Challenge
The Challenge
"I need a convenient way to order ahead."
"Waiting in line is stressing me out because I don't want to be late for class."
Running to class
"It would be faster if people could see the menu and decide before they get to the counter."
"I need a convenient way to order ahead."
"Waiting in line is stressing me out because I don't want to be late for class."
Running to class
"It would be faster if people could see the menu and decide before they get to the counter."
Patrons of the Ridgeland Campus Cafe experience long wait times during peak hours.
Research shows inaccessible menus and limited ordering opportunities lead to long wait times.
How might we streamline ordering and reduce wait time?
How might we streamline ordering and reduce wait time?
"I need a convenient way to order ahead."
"It would be faster if people could see the menu and decide before they get to the counter."
"Waiting in line is stressing me out because I don't want to be late for class."
Running to class
"I need a convenient way to order ahead."
"It would be faster if people could see the menu and decide before they get to the counter."
"Waiting in line is stressing me out because I don't want to be late for class."
Running to class
The Solution
The mobile app allows customers to view the menu and place an order.
The cafe can project business and adjust resources.
Business increases by 40% while costs are reduced by 15%.
The mobile app allows customers to view the menu and place an order.
The cafe can project business and adjust resources.
Business increases by 40% while costs are reduced by 15%.
Key Features
Key Features
Navigation
Navigation
Navigation
Navigation is simple and convenient. The buttons are large and easy to use for customers on the go and in a rush, avoiding accidental clicks.
Navigation is simple and convenient. The buttons are large and easy to use for customers on the go and in a rush, avoiding accidental clicks.
Customizing
Customizing
Customizing
Product and order customization is easy and inviting. Favorite items can be saved for even quicker ordering in the future.
Product and order customization is easy and inviting. Favorite items can be saved for even quicker ordering in the future.
User Testing
Color & Consistency
Users were overwhelmed and confused by the amount of color and icon size and placement inconsistency. I reduced the use of color and standardized the size and placement of icons.
Before After
Before After
Accessibility audit for a non-profit organiation
People Grove
A responsive mobile app for an existing website
Color & Consistency
Color & Consistency
Users were overwhelmed and confused by the amount of color and icon size and placement inconsistency. I reduced the use of color, and standardized the size and placement of icons.
Users were overwhelmed and confused by the amount of color and icon size and placement inconsistency. I reduced the use of color and standardized the size and placement of icons.
People Grove
A responsive mobile app for an existing website